But Tel Aviv is quickly becoming the vegan capitol of the world, making it an ideal location for Domino's Pizza to launch their newest offering--vegan pizza.
The $20 pizza comes with soy cheese and an assortment of vegetables, but no animal products, which is just what Israeli customers crave. The vegan pizza concept first conceived in Israel by a group called Vegan Friendly, which boasts of a 30,000 strong membership in Israel. They wanted good pizza but without the meat or dairy and approached Domino's with their idea.
A vegan diet is not only cruelty free for animals but also most beneficial to the environment. The zeal for veganism is so strong in Israel that an American food franchise had to launch their idea outside of America--in Israel, where the worldwide vegan revolution seems to be picking up the most speed.
Read more about it here.
Off to have a vegan midnight snack, till next time!
J
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