The force behind the Jewish state's entry into the budding multibillion dollar industry has been decades of expertise in satisfying local demand. Now, a growing number of Israeli firms are eyeing lucrative overseas markets, offering cutting-edge expertise in areas such as desalination technology, sewage-eating bacteria and wastewater treatment.
"Israel is definitely one of the leaders, if not the leader, when it comes to water. ... I think of Israel as the Silicon Valley of water," said Shawn Lesser, president of Sustainable World Capital, an Atlanta investment group that focuses on clean energy and water technology companies.
Reflecting the growing prominence of water technology, Israel's fastest growing technology company this year was Aqwise, a water treatment company that uses small, bacteria-dispensing plastic cubes to break down sewage, increasing treatment efficiency and capacity.
Another company, Israeli start-up TaKaDu, has found a high-tech solution to the age-old problem of leaky pipes. Instead of relying on heavy wrenches and machinery, the software firm uses advanced algorithms and mathematical models to monitor for small leaks and unusual activity that lead to costly pipe bursts. It's selling the technology to water companies. One of the first software-only solutions, TaKaDu is also conducting tests in Europe and Asia.
Water leaks cost utility companies $14 billion a year, according to a 2006 World Bank report. Halting these leaks could save enough water to meet the needs of an additional 200 million people a year, the report said.
Faced with the water shortage problem every day, Israel needs to develop technology that increases water conservation and production. Yearly consumption hovers around 200 cubic meters (7,000 cubic feet) per capita. That's about one-sixth the amount of water consumed by an average Californian.
Israel's push into water technology mirrors the aggressiveness of the resource-poor nation in other sectors. In a region where many of its neighbors hold some of the world's biggest oil reserves, Israel has none. Instead, it has long focused on high-tech development and environmental innovation.
Israeli company Netafim pioneered drip irrigation, a technique that can grow crops in harsh conditions, in the 1960s. It has since grown into a global company with $500 million in annual sales.
Thanks to advances in wastewater treatment, most of the country's agriculture is now cultivated with recycled water, according to the Agriculture Ministry.
Only recently has Israel begun to realize the enormous opportunities of exporting its technology.
Israel's Trade Ministry hopes the country can export $2.5 billion in water technology in 2011, a jump from $1.4 billion last year and $750 million two years earlier.
Source: U.S.News & World Report

The SOS Pet Association announced today that they would be launching a campaign to feed stray cats in Tel Aviv. Starting Monday, 350 feeding bowls will be distributed throughout the city to feed the hungry felines!
Like death and taxes, garbage is inevitable. And with environmental concerns growing, cities across the globe are searching for smarter ways to dispose of their trash.
Sewage - human, agricultural and industrial - is an enormous untapped energy source. It represents some of the world's finest biological matter, and in America, as elsewhere, it is literally going down the drain.
The Kingdom of Judea was known as the land of Judean date palm just as my home state Illinois is known as the “Land of Lincoln“. Prized for its beauty, shade, and medicinal properties, Judean dates were famous throughout the civilized world. The tree so defined the local economy that Emperor Vespasian celebrated the conquest by minting the "Judaea Capta", a special bronze coin that showed the Jewish state as a weeping woman beneath a date palm. The date growing as a commercial fruit export stopped at the end of 70 CE, when the Second Temple was destroyed by the Romans. From then, the tradition was lost and Judean date palms became extinct. This symbol of grace and elegance was lost, but not forgotten. It was featured on the 10-shekel coin of the New Israeli Shekel.
The first Renault electric cars will be available to Israelis beginning in 2008, after Shai Agassi's Better Place, which is building the infrastructure for electric cars in Israel, signed an agreement with Renault this week for the import of the Fluence ZE model. Better Place will handle the importing and sales, with motorists who buy electric cars "subscribing" to their battery refueling services. Better Place has committed to selling a total of 100,000 vehicles in Israel by 2016.
Better Place founder and CEO Shai Agassi, whose company will be providing services for electric cars in Israel and other countries, says he believes that at least half the cars that will be sold by 2020 will be electric cars. Agassi was speaking at a press conference at the Frankfurt Motor Show Tuesday.
Well, today is a bit of a melancholy day due to the significance of what happened in New York 8 years ago. It's hard to believe it's been 8 years, isn't it? At any rate, I had written a poem on 9/11/02 in the parking lot of a mechanic shop while I was waiting for them to change my oil. This poem was written on the back of a visitor parking pass I'd found in my car. It's not the greatest poem but remember that it was written in about 3 minutes in a parking lot. Just thought I'd share...please take a moment of silence to remember. This post is obviously not about Israel or any liberal issues but the moment to change the world is ours and days like this remind me of that.
A biodegradable, environmentally-friendly plastic bottle made in Israel from corn could be hitting the market soon.
Israeli architect Zvika Tamari has his visions set on a rather unusual and unconventional project -- an eco-dome located between Tel Aviv and Jerusalem, surrounded by green spaces and designed to promote sustainable living. Reusing water for irrigation, natural ventilation and solar energy are among the ways this eco-dome would bring the concept of modern, green living to a whole new level.
I strongly believe that concern for the wellbeing of animals is a necessary attribute of a civilized person – or a civilized country. Israelis certainly subscribe to this notion. In fact, Israel can share with the world its success story in animal adoption efforts. What they did was simple yet effective – a national database of animals needing adoption. True, maybe a country that is more substantial than a tiny speck on the world map doesn’t need a nationwide database. Maybe all we need is something on a smaller scale…
Israel and Jordan are joining forces to produce biofuel from agricultural waste in a project which will be showcased at Israel’s Water Technologies and Environmental Control Exhibition (WATEC) this November. Run in cooperation with the Peres Center for Peace and using German technology, the project produces biofuel energy without harming food production and offers an alternative for removal and treatment of agricultural waste.
Whenever I think of them, I can’t resist that Homer Simpson-style exclamation “Mmmm, strawberries….” But do strawberry fields and the desert go together? I guess so, surprising as it is! Here are some details for the technically inclined:


Minister of Industry, Trade and Labor Benjamin Ben-Eliezer has instructed the Chief Scientist Dr. Eli Opper and Investment Promotion Center director Hezi Zaieg to give priority to cleantech.
If you drive a hybrid, you are undoubtedly paying less at the pump than your SUV driving counterparts. Here in the US, that is a tremendous incentive. But what if Uncle Sam also gave you a tax break just because you're giving the planet a pollution break? That's the intention of the Israel Finance Ministry--offering special discounts on hybrids and in turn adding additional taxes and duties on gas guzzlers. The Ministry hopes that this will encourage Israelis to love the Earth even more by buying eco friendly cars and hopefully dumping their older, less efficient, more pollution inducing cars. Let's hope it works, keep it green, Israel!
A special thanks to Kendall Toyota in Miami, FL for letting me use this red Prius in the picture as a model for this post. They even have an Israeli flag among their flag display in their showroom! Please check out
You gotta love the Israeli Defense Forces (IDF)...they are like no other army in this world. But to be fair, Israel is like no other country in the world -- their military is a big part of the spirit of the nation, a nation that prides itself on planting trees as a national pastime that is essentially, the heart and soul of the nation.
The world’s first "self-watering" plant has been discovered in Israel’s Negev desert – one of the driest regions on earth. The Desert Rhubarb can hold 16 times more water than its rivals and has developed a unique ability to effectively water itself in its barren habitat.
I must admit, I never leave my house during daylight hours without a coat of Ahava sunscreen covering my skin. Why pay twice the price for Ahava (an Israeli company), you ask? Simple, Ahava, along with any Israeli made skincare and cleaning product is cruelty free. This is not merely the custom in Israel, it's the law. Believe it or not, a Likud (right wing) lawmaker proposed it to the Knesset. So don't forget your sunscreen, just make sure it's not tested on animals!